California's premium tea & coffee concept arrived in Houston with a soft opening and a hundred-and-fifty-creator campaign. We made sure the city knew it was here before the line wrapped around the block.
Cha Redefine didn't just want a grand opening — they wanted a moment. The brief was to make sure the Houston tea & coffee community felt the brand land before they tasted it. One hundred and fifty creators, three platforms, one coordinated push.
"We wanted Houston to feel the brand before they tasted it."
We activated creators across Instagram, TikTok, and Rednote — chosen specifically because their audiences overlap with Houston's tea & coffee community. Each creator got a different angle on the same brand truth: this is California's premium, now Houston's.
Grand Opening Marketing. A blitz campaign timed to land on opening day across three platforms simultaneously.
Creator Partnerships. One hundred and fifty creators across Instagram, TikTok, and Rednote.
Event Planning. Soft opening to grand opening handoff, with creators covering both.
Social Media Campaign. Cross-platform coordination so the story felt unified, not scattered.
A hundred and fifty creators means the brand doesn't just live in one feed — it lives in the local tea & coffee conversation. That's the metric we cared about. The 40K top video is a number; the cultural presence is the outcome.
Whether you're weeks from opening or years in, we can build the campaign that makes the city line up.
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