Eight creators. A pre-launch drumbeat. A neighborhood that didn't know authentic mala was opening in their backyard — until we told them.
Foodie Panda opened with the product and without the audience. Before launch, the brand had a handful of followers and a kitchen full of mala that would make Chengdu blush. We had to build the line before the doors opened — and we had to do it fast.
"Grand opening is a story, not a one-day event."
We structured the campaign in three acts. Pre-launch: tease the Sichuan flavors with creator dishes and behind-the-scenes kitchen footage. Launch: blitz the opening with eight creators on day one. Post-launch: hold the momentum with weekly creator drops after the doors are open.
Restaurant Launch Campaign. A three-act campaign designed for sustained momentum, not a single spike.
Social Media Marketing. Owned channels built up from zero to a recognizable brand.
Influencer Partnerships. Eight creators picked for neighborhood reach and food credibility.
Foodie Panda has a recognizable brand, a content calendar that runs itself, and a line at the door that the kitchen is still catching up with. The product did the rest — we just made sure the city knew it was there.
Whether you're weeks from opening or years in, we can build the campaign that makes the city line up.
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